PURO
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Jerome, owner of Puro Premium Cigars

ABOUT US

About Us

Jerome has been in the cigar trade since 2013. He opened Puro Premium Cigars at Riverside Point, Clarke Quay, in July 2024, and still looks after most customers himself.

How it started

A friend introduced him to cigars. What began as curiosity became a career, and Jerome went looking for work in the industry. He spent his first years in wholesale with Pacific Cigar Company (PCC), learning the trade from the supply side, then more than seven years with a Singapore cigar retailer, working directly with customers.

In 2024, with over a decade of experience and the trust of the people he had served, he opened a shop of his own.

Why “Puro”

Puro means pure. In the trade, it’s also the word for a cigar made entirely from one country’s leaf. A short name, with a lot of meaning behind it.

How Puro works

Puro is a small shop on the second floor of Riverside Point, in the heart of Clarke Quay, with parking in the building’s basement.

“I deal with most customer enquiries myself.”

Whether you’re a seasoned regular, shopping for someone else or walking in for the first time, Jerome tailors the conversation to you. In just over two years, Puro has grown mostly through referrals and regulars who keep coming back.

Yin Lee, Manager

Yin Lee runs the shop day to day. Before joining Puro, she spent six and a half years with Pacific Cigar Company (PCC). Between them, she and Jerome bring close to twenty years of experience in the trade.

Come and say hello

30 Merchant Road, #02-02 Riverside Point, Singapore 058282
Monday to Saturday, 12pm to 9pm
WhatsApp +65 9151 4702